Smartphone Market Trends in 2020
2020 has been a rollercoaster. With a major chunk of the world’s workforce operating out of home offices, this year has recorded some of the highest electronics sales in the last decade.
At the beginning of 2020, Samsung stood atop the ranks for having the highest number of phones sold in the year 2019 and 2018 in all four quarters. Samsung has successfully managed to maintain status quo over the past two years due to the shear number of phones they release.
Samsung sold 80.4 million units in the third quarter of 2020, Apple sold 40.5 million, Xiaomi and Huawei sold 42 million and 65 million respectively.
The market share for BBK Group (OPPO, Vivo, Realme, and OnePlus) has increased from 20% in June to 22% September 2020. 2% may not seem like a lot but it translates into millions in dollars gained. The group is set on its path to becoming the largest smartphone manufacturer group globally with three of its brands in the top 10.
Top Selling Phones Worldwide
1. OnePlus Nord – One of the most sold phones in 2020. This phone has all the flagship features of a headlining OnePlus phone, available in the mid-range phone bracket. The Nord comes in an impressive 6.4 inch AMOLED display with a 90Hz refresh rate and an in-display fingerprint sensor. The camera was the only let down. A lot of other phones offer better photography modes at much lower costs.
2. Samsung Galaxy A51 – Samsung has managed to achieve staggering sales numbers with the Galaxy A51 having sold close to 15 million units worldwide. It is one of their most popular models. The phone sports a massive 6.5 inch Super AMOLED display which is great for gamers and streamers alike.
3. iPhone 7 – Even though Apple keeps pumping out new tech every year and re-establishing their presence in the smartphone market, their old phones are not to be forgotten so easily and the iPhone 7 proves just that. Although, Apple’s new phones are really advanced and attract all the attention, this phone was still being circulated in the market due to its dropped prices. This is allowing non-Apple users to get a taste of what it’s like to use one of their most premium products out, making it one of the most refurbished phones of the year.
4. iPhone 11 – Its 6.1 inch liquid retina display and 12 MP primary camera give this iPhone the premium feel at a reasonable price that prior models were lacking. With Apple’s A13 Bionic chip, its also blazing fast.
Growth in the Refurbished Phone Market
Refurbished phones have also seen a growing demand in the market as more and more people are beginning to look for ways to save money when upgrading. Consumers are also focused on sustainability and keeping their carbon emissions low which has also boosted the refurbished market.
